Wednesday, April 17, 2024

Soccer Viewership: APR 8 - 14

Club America on Univision edges out the Premier League.

Highlights/Lowlights:

• Housekeeping: I've highlighted combined numbers with yellow under "Network."

• The tight race at the top of the PL table has pushed NBC to +9% YOY through calendar week 15.

• Liga MX remains down -10% YOY.

• She Belives Cup match between USA and Canda does well comparatively, for this tournament on TBS. Pulling pre/post games numbers are also a good sign.

• MLS posts an all-time low on FOX. Not just for the league but for a live event on broadcast in general.

• MLS recovered a bit on Sunday, but is down a surprising -20% YOY (last year was also on Season Pass).

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US TV Viewership: APR 8 - 14
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
NWSL
Viewers (000)Event/GameNetworkDate
940LIGA MX: AMERICA/TOLUCA +TUNIVISION4/13
923PREMIER LEAGUE: ASTON VILLA/ARSENALUSA+TEL4/14
905PREMIER LEAGUE: MAN UNITED/BOURNEMOUTHNBC+UNVRS4/13
857PREMIER LEAGUE: MAN UNITED/BOURNEMOUTHNBC4/13
704PREMIER LEAGUE: CRYSTAL PALACE/LIVERPOOLUSA+TEL4/14
621SHE BELIEVES: USWNT/CANADATBS4/9
617LIGA MX: MONTERREY/TIGRES +TUNIVISION4/13
607PREMIER LEAGUE: ASTON VILLA/ARSENALUSA4/14
485CONCACAF CHAMPIONS CUP: MONTERREY/MIAMIFS1+TUDN4/10
472PREMIER LEAGUE: CRYSTAL PALACE/LIVERPOOLUSA4/14
441SHE BELIEVES: POSTGAMETBS4/9
353PREMIER LEAGUE: TOTTENHAM/NEWCASTLEUSA4/13
350CONCACAF CHAMPIONS CUP: MONTERREY/MIAMITUDN4/10
340MLS: ST. LOUIS/AUSTINFOX+D4/14
316PREMIER LEAGUE: ASTON VILLA/ARSENALTEL4/14
316MLS: ATLANTA/PHILADELPHIAFOX+D4/14
299PREMIER LEAGUE: WOLVES/NOTTINGHAMUSA4/13
274MLS: ST. LOUIS/AUSTINFOX4/14
258MLS: ATLANTA/PHILADELPHIAFOX4/14
234FOOTBALL CENTRAL EF SATUNIVISION4/13
232PREMIER LEAGUE: CRYSTAL PALACE/LIVERPOOLTEL4/14
213SHE BELIEVES: PREGAMETBS4/9
209LA LIGA: CADIZ/BARCELONAESPND4/13
202PREMIER LG LIVE STUDIOUSA4/14
198CONCACAF CHAMPIONS CUP: AMERICA/N ENGLANDTUDN4/9
196MLS: PORTLAND/LAFCFOX4/13
194ZONA MIXTATEL4/13
185UEFA CHAMPIONS LEAGUE: REAL MADRID/MAN CITYTUDN4/9
179NWSL: SAN DIEGO WAVES/RACING LOUISVILLEION4/13
154UEFA CHAMPIONS LEAGUE: PSG/BARCELONATUDN4/10
140LIGA MX: UNAM/LEONTUDN4/14
135CONCACAF CHAMPIONS CUP: MONTERREY/MIAMIFS14/10
132SHE BELIEVES CUP: JAPAN/BRAZILTBS4/9
128LIGA MX: NECAXA/SANTOS LAGUNATUDN4/12
127PREMIER LG LIVEUSA4/13
126NWSL: ANGEL CITY FC/CHICAGO RED STARSION4/13
122LA LIGA: MALLORCA/REAL MADRIDESPND4/13
66MLS: ST. LOUIS/AUSTINFOXD4/14
58MLS: ATLANTA/PHILADELPHIAFOXD4/14
48PREMIER LEAGUE: MAN UNITED/BOURNEMOUTHUNIVERSO4/13

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com

Wednesday, April 10, 2024

Soccer Viewership: APR 1 - 7

The PL tops a busy week of soccer games during the final rounds of both Men's and Women's NCAA March Madness, madness.

Highlights/Lowlights:

• The Premier League jumps to +10% YOY to date with Liverpool v United posting a strong number on NBC.

• Liga MX is now back down to -19% YOY on Univision and -5% on Telemundo (Chivas).

She Believes does "ok" on TNT and Telemundo individually. Together the near 700k is good.

• MLS hitting more lows on FOX over the weekend. Neither FOX game found a broadcast audience. Nothing but silence on the Season Pass front. Last year they were more active with PR. Not sure what that means. Maybe they will kick things up during the Leagues Cup.

• Concacaf Champions Cup still low on FS1 and TUDN. Messi didn't play but Miami seems to be the only team that has interest on TV.

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US TV Viewership: APR 1 - 7
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,496PREMIER LEAGUE: LIVERPOOL/MAN UNITEDNBC+TEL4/7
1,211PREMIER LEAGUE: CHELSEA/SHEFFIELDNBC+TEL4/7
1,179PREMIER LEAGUE: LIVERPOOL/MAN UNITEDNBC4/7
885PREMIER LEAGUE: CHELSEA/SHEFFIELDNBC4/7
750LIGA MX: CHIVAS/PUEBLATEL+UNVS4/6
682SHE BELIEVES: USWNT/JAPANTNT+TEL4/6
648LIGA MX: CHIVAS/PUEBLATEL4/6
478LIGA MX: CRUZ AZUL/MONTERREYUNI4/6
467LIGA MX: TIGRES/PACHUCAUNI4/6
422PREMIER LEAGUE: BRENTFORD/ASTON VILLAUSA4/6
393SHE BELIEVES: USWNT/JAPANTNT4/6
392PREMIER LEAGUE: MAN UNITED/CHELSEAUSA+UNVS4/4
362UNITED SOCCER LEAGUE: LOUISVILLE /INDY ELEVENCBS4/6
339PREMIER LEAGUE: MAN UNITED/CHELSEAUSA4/4
327PREMIER LEAGUE: MAN CITY/CRYSTAL PALACEUSA4/6
326PREMIER LEAGUE: CHELSEA/SHEFFIELDTEL4/7
317PREMIER LEAGUE: LIVERPOOL/MAN UNITEDTEL4/7
314CONCACAF CHAMPIONS CUP: MIAMI/MONTERREYTUDN+FS14/3
289SHE BELIEVES: USWNT/JAPANTEL4/6
253ZONA MIXTATEL4/5
239PREMIER LEAGUE: LUTON/ARSENALUSA4/3
227ZONA MIXTATEL4/6
224PREMIER LEAGUE: EVERTON/NEWCASTLEUSA4/1
215LIGA PREMIER 3ERTEL4/7
211MLS SOCCER: LAFC/GALAXYFOX4/6
205MLS SOCCER: SPORTING KC/PORTLANDFOX4/7
199CONCACAF CHAMPIONS CUP: MIAMI/MONTERREYTUDN4/3
194PREMIER LEAGUE GOAL ZONEUSA4/4
183ZONA MIXTATEL4/7
171CONCACAF CHAMPIONS CUP: NEW ENGLAND/AMERICATUDN4/1
158LIGA MX: SANTOS/AMERICAFOXD4/6
155LIGA MX: TIJUANA/NECAXATUDN4/5
152LIGA PREMIER EXTRA:TEL4/7
126LIGZ MX: MAZATLAN/UNAMTUDN4/5
116PREMIER LG LIVE STUDIOUSA4/1
115CONCACAF CHAMPIONS CUP: MIAMI/MONTERREYFS14/3
103PREMIER LG LIVE STUDIOUSA4/4
102LIGA MX: CHIVAS/PUEBLAUNIVERSO4/6
53PREMIER LEAGUE: MAN UNITED/CHELSEAUNIVERSO4/4

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com